All dreams start somewhere

All dreams start somewhere, and for Fox founder, Geoff Fox, it began with a dream job at a small but bustling moto dealership in Santa Clara, California—Grand Prix Cycles. There, he took the seed of an idea—some “Super Trick Shit” in the form of a parts mail-order business—and turned it into something that would, and did, change the game. From catalogs made on a kitchen table to the original yellow, orange, and red jerseys that turned heads everywhere they went, Geoff and his wife, Josie, embedded that style and passion into what would become one of the most coveted brands around—Fox Racing. Everyone wanted Fox, and everyone wanted to be Fox.